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Are You Guilty of Sending Graymail?

According to the Merriam-Webster dictionary, a gray area is defined as "an area or situation in which it is difficult to judge what is right and what is wrong." This definition proves to be accurate in the case of graymail as it's a problem in the marketing industry that even the best marketers struggle with. Though it's a widespread problem, it's not often talked about so we will dive into what graymail is, why you want to avoid it, and steps you can take to try to remedy its effects. 

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