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Blog posts from Technical Resource Solutions
JUN
29

June 2021 Google Update: What It Is and How It Will Affect You

You likely interact with Google every day, but your personal experience is just the tip of the iceberg. There are hundreds of guidelines in place for web developers and SEOs to follow – all there to get in Google's good graces. However, it's like playing a game where the rules change every so often. Now, it's not without reason – Google's ultimate goal is to improve the user's experience. While great for the user, it can create some challenges and a list of to-dos for you or your web developer. Starting mid-June 2021, Google released a new update that focuses on Page Experience… 

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  65 Hits
65 Hits
MAR
18

Website Planning Process: What You Need

Many moving parts go into designing and developing your website, and a big part of the project is having everything your website team needs from the get-go. While the process may appear to be pretty simple, there are many moving parts and one of the common characteristics of a smooth project is a client who comes prepared with ideas, content, and a willingness to collaborate. No one knows your business like you do, and that perspective is extremely valuable when building out your website. Here are ways you can adequately prepare for the design and development of your website. 

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  2200 Hits
2200 Hits
JAN
04

New Year, New Content: Is It Time to Spruce Up Your Website Copy?

Your website is a powerful tool. It's now 2021 and websites aren't just online business cards, but a direct source for information on your products or services, and one of the first things possible consumers view before they decide if they want to venture further down the sales funnel. It's your first impression, your voice, your brand, and probably a major contributor to the success of your business – even if you don't realize it. Many moving parts go into a website including design, development, SEO, responsive, and last but certainly not least, content. Since it's a new year, it may be time for new content. Here are some questions to ask yourself as you review your website copy.

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  696 Hits
696 Hits
OCT
13

Google and Joomla! Join Forces Through Sponsorship

It's safe to say that most everyone knows about or at least has heard of Google. It's also safe to say that you probably use it every day! However, if you're not a Technical Resource Solutions website customer, you may not have heard about Joomla, an open source content management system (CMS). We chose this platform over 10 years ago and have spent a great many hours explaining to current and potential customers the many benefits of Joomla, with many of them having never heard of the platform at all. Thanks to Google's recently announced sponsorship of Joomla, we're expecting this platform to become more familiar among business owners. Our team is excited about this new development and we are looking forward to all of the benefits that come with this sponsorship. 

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  3910 Hits
3910 Hits
MAY
19

Questions to Ask When Hiring a Web Developer

It's a crazy world out there, and it's hard to know who you can trust. Not everyone is trustworthy and not everyone is qualified. There's something cool about living in a world full of DIY-ers. The creativity seems to be never ending with people who find joy in learning a new craft. While there are things in life that are great DIY projects, we are here to tell you that web design and development is not something you want to delegate to a DIY-er. You need a website that has the potential to convert viewers to customers while maintaining SEO best practices. 

There are several things that should be considered when choosing your web developer. However, two categories come above all else:

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  2535 Hits
2535 Hits
NOV
05

Google Analytics: Is it the Right Choice for You?

Google Analytics is a free tool that shows you how well your website is doing and how many visits you get in a day, but it also does so much more. It can tell you how long a visit lasted as well as how many people have viewed your website. And it's seriously free, but you have the ability to upgrade to a paid plan, Google 360. 


Why do you Need Google Analytics?
When you use Google Analytics you have the ability to use Google's Metrics which shows the following information: Pageviews, Bounce Rate, Users, New Users, Sessions and Unique Pageviews.

Pageviews gives you information regarding which pages web searchers are looking at within a session.
Bounce Rate is critical for finding out how well your online content is doing because it shows how long a visitor stays on the page before leaving.
Users tells you how many unique visitors your site gets in comparison to Sessions, and how many visitors your site had.
New Users is beneficial if you are trying to track visitors who have not previously visited your site or if you are reaching out to, well, new users.
Sessions tells you how long a visitor was viewing your website in a single visit and in how many total visits, and it is the most common metric used.
Unique Pageviews tracks visibility of content per Session and which pages were mainly viewed.

The metrics outlined above are the most common Google Analytics Metrics and will give you the greatest insight as to how your website is doing. If you are an ad-based site, Bounce Rates and Pageviews per Session will be particularly useful for upping ad revenue.


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  2002 Hits
2002 Hits
OCT
25

10 Reasons Why You Should Invest in a New Website Design

There is no denying that mobile devices are ubiquitous, and it should come as no surprise that mobile internet browsing has now surpassed that of desktop use. According to Statcounter Website Analytics, as of September 2018, worldwide usage stats are as follows:

  • Mobile- 51.7%
  • Desktop- 44.12%
  • Tablet- 4.18%
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  2619 Hits
2619 Hits
SEP
22

Working With Your Web Designer

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Have you ever had one of those weeks when there's so much to do that you have cereal for dinner... every night? If you're an entrepreneur, of course you have! And part of the reason for that is because you take pride in your work, have a good work ethic, and want to ensure your customers are happy with the results.

Around our office, we have a lot of late nights. Lucky for me, I never have to resort to cereal for my own dinner, but the take-out food and caffeinated beverages consumed by some people in my office are always an indication that we're on a deadline, or we're trying to re-work a design that someone wants to tweak.

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  2593 Hits
2593 Hits
JUL
06

A "Value"-able Lesson

If there's one thing I've learned through my years of being the ears of Technical Resource Solutions, it's that there's cheap and then there's value – and cheap can end up costing more in the long run.

Last month, we talked about resisting the DIY route for your website. This month, we'll talk about the difference between a trained, experienced professional and someone who knows "just enough to be dangerous."

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  2889 Hits
2889 Hits
JUN
30

What Does Your Website Say About You?

When someone meets you for the first time, it's likely that they are making a lot of assumptions about you based on your appearance: the clothes you wear, how you style your hair, the car you drive. Whether they choose to do business with you often is based on their first impression, even before you say a word.

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  3193 Hits
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3193 Hits
MAY
29

Treat Yourself To A Professional Website

A lot of people come into our office, and I sit and listen intently at every meeting while they talk about the things they want in a website, and the things they don't; the things they like about other people's websites – and the things they absolutely don't like.

Where I have the advantage, you see, is that dogs have an uncanny sense for people's emotions. If someone feels confident, I can tell. And when they are unsure about something, well, I know that, too. And a lot of people are really unsure about what they want in a website!

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  1641 Hits
1641 Hits
APR
30

Joomla! 2.5 migration (upgrade)

Q: What is Joomla!? 
A: It's a Content Management System for your website - and the ! is part of the name.

Q: What is the 2.5 upgrade? 
A: An important "migration" from the old 1.5 version for security, continued support, and loads of new features.

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  1961 Hits
1961 Hits
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